There are mainly five traditional marketing concepts: production concept, product concept, sales concept, marketing concept and social marketing concept. 市场营销学中主要有五种传统的营销观念:生产观念、产品观念、销售观念、市场营销观念和社会营销观念。
The sustainable developing ideas and the social marketing concept have become current trends. 可持续发展的思想和社会市场营销观念已成潮流。
The counseling operators set up the social marketing concept, which is propitious to establishing the marketing combination strategies of psychology counseling industry from the strategic point of view. 由此看出,如果心理咨询从业者树立社会市场营销观念将有利于从战略的角度制定心理咨询业的营销组合策略。
In the social common crisis, the strategic core of an enterprise is to establish the concept of social marketing, and to perform marketing spread and marketing mix improvement under the guidance of this concept. 社会公共危机下的企业战略核心是树立社会营销观念,以社会营销观念为指导,实施营销传播和营销组合改进。
Beginning with the origin and development of the theory of social marketing, this paper puts forward and analyzes the trend of and possibility in implementing the Family Planning Policy employing the concept of social marketing. 本文从市场营销理论的起源和发展出发,提出和分析了市场经济条件下,利用社会市场营销观念开展计划生育工作的趋势和可能性。
Presents the content of the social environmental marketing concept, its impact on modern chemical enterprises and how to acquire the new marketing concept. 介绍了适应时代要求的社会环境营销观的内容及对现代化工企业的影响,并对化工企业如何树立新型营销观进行了探讨。
Social Marketing-Based Concept on the Rationality of Green Barrier 从社会营销观念看绿色壁垒之合理性
Enterprises must have a correct understanding of social marketing concept before practicing credible marketing. 企业要实施诚信营销就必须对社会营销观念有正确的认识。
This chapter reviewed the theories of corporate social responsibility, corporate reputation capital, stakeholder theory, cause-related marketing theory and organizational identity and analyzed the concept, research progress and research trends. 本章通过对企业社会责任、企业声誉资本、利益相关者理论、善因营销理论和组织认同理论的国内外理论研究进行系统梳理,对几种理论的概念内涵、研究演进和研究趋势进行了盘点。
In the international community attached more importance to and strengthen corporate social responsibility, corporate marketing concept has been a corresponding changes in the marketing concept development gradually in the development of social marketing concept. 在国际社会越来越重视和加强企业社会责任的过程中,企业的营销观念也在不断发生着相应的变化,由市场营销观念发展逐渐发展到了社会市场营销观念。
The application shows the following characteristics: the application in all levels of our NPOs showed the existence of ladder-type pattern; lack of theory of social marketing concept. 我国非营利组织在应用社会营销导向方面,呈现出以下特点:社会营销导向在各级非营利组织中的应用呈现阶梯式的存在模式;社会营销观念缺乏理论高度。
Because the marketing concept of the garment enterprises has changed from production concept to social marketing concept, the consumer-centralized marketing idea has gradually become popular and highly valued by garment enterprises, the key to success of marketing is to grasp the characteristics and behaviors of consumers. 由于服装企业的营销理念由生产观念转向社会市场营销观念,以消费者为核心的营销理念逐渐得以普及并被企业所重视,市场营销成败的关键在于掌握消费者的特征和行为。